European Management Team

AGRO Merchants European Management Team is well recognised throughout the global cold chain industry for their extensive design, build, management, and operational expertise that spans North America, Latin America, Europe and Asia Pacific.

Hans Kroes

Managing Director Europe

Hans joined AGRO in July 2017 as Managing Director Iberia and in July 2018 was promoted to President, Europe. After a short break Hans returned to AGRO in February 2021 as Managing Director Europe. In addition to logistics and operations, Hans brings to the team a wealth of business integration and human resources expertise. Prior to joining AGRO, Hans was CEO of Kloosterboer, a coldstorage and logistics provider. Professional experience during the last 25 years also includes COO and other positions in several multinational companies. Hans earned a degree from Haarlem Business School has held Board positions with Nekovri and the GCCA. Achievements include representing the Dutch swimming team in the Olympic games in 1984 and 1988.

Elizabeth Gildea

Vice President Finance and Integration Europe

Elizabeth joins AGRO Merchants Group with more than 20+ years of international leadership experience in a variety of industries, geographies, and Finance roles which include business strategy and transformation, restructuring, business process improvement, and integration. She has extensive experience in manufacturing, logistics and distribution including Temperature Controlled Warehousing, Infrastructure, Building Materials, Commercial and Retail Solutions and Telecommunications.

Prior to joining the AGRO Merchants European Management team, Elizabeth was the Chief Financial Officer for the AGRO Merchants Group and an executive board member. Prior to joining AGRO Merchants Group, Elizabeth was Vice President of Finance for CRH Americas Construction Accessories and also held leadership roles at CRH within Europe and North America. Elizabeth is a Fellow of the Institute of Chartered Accountants in Ireland, a Certified Public Accountant and Certified Fraud Examiner in the United States and holds an Executive MBA from Georgia State University.

Rebecca Muñoz

EVP Human Resources

Rebecca joined AGRO Merchants in June 2021 and is a member of the EU management team with overall responsibility for the Human Resources function in Europe. Spearheads end-to-end HR operations (strategic, tactical, and operational) to optimize organization’s workforce. Bringing new HRM strategies and best practices to the organization. Rebecca has extensive senior HR management experience which includes Global HR Director of Greif Flexibles Products & Services and other positions in several multinational companies in a wide range of industries across multiple countries and regions. Rebecca’s expertise includes Strategic Partnership, M&A, Change Management, Leadership Development, Talent Management and Training & Development. Rebecca holds a Bachelor degree in Human Resources Management and did a two-year postgraduate Human Resources Master Study.

David Luz

Vice President IT Europe

David Luz has served as Vice President IT for Europe since March 2019. He is responsible for overseeing Information Technology for AGRO Merchants Europe.

He’s responsible to drive the IT strategy and delivering agile, scalable end-to-end systems and tools across the region. David brings +17 years of multinational experience in a wide range of industries across multiple countries and regions. Prior to joining AGRO Merchants, David was General Manager IT Europe at the GC Corporation, where he led the European IT organization and Global IT Infrastructure & Operations. He previously served in international leadership roles at ECCO Shoes, Reynolds American, CNH Industrial and General Motors. David earned his B.S. in Management of Information Systems from Escola Superior de Ciências Empresariais, Portugal.